Nothing is more important for digital marketing than SEO! But what is it?
SEO means Search Engine Optimization. What does that mean? In the simplest form; it's the technical and creative components to drive traffic to your social media platforms and website, boost your awareness in search engines, and improve your search rankings. What do the latest social media trends have to do with SEO? It's simple, searches!
When people are interested in a cultural event, a hot song, or new movie trailer they search for it on Google (or another search engine) and their social media. On certain platforms like Twitter and Instagram they'll hashtag it to tailor their feed for just that trend. This is a great way for businesses to appeal to the demographic they want to promote their products and services to. For example, sports brands (Nike, Adidas, Puma, etc.) put a lot of effort into their social media campaigns during the World Cup because of the level of interest in the sporting event.
@adidasfootball wants to increase their SEO by tweeting about popular German footballer (soccer), Toni Kroos, with a personal shout out using his nickname, tagging his team & personal account, and using two trending hashtags. These methods increase visibility amongst Kroos fans, German football consumers, Real Madrid club fans, and Adidas loyalists.
This may seem simple enough, it's an important and tedious part of digital and social media marketing and there are people who specialize in SEO to increase the profile of businesses online. So what do you think? If you have any question please contact me on the homepage!